The technology and the hairdressing sector

Not a secret that times are changing. Technology is increasingly leading in our day-to-day lives. Technology has been able to change, modify and convert our lives, but now it is the turn of the professional field. In this post we will talk about technology in the hairdressing sector and how we can take advantage of it. Let’s go!

CURRENT MARKET SITUATION

Due to the exceptional situation we are experiencing around the world because of COVID-19, all hairdressers have been forced to close their doors. That is, for each week that the hairdressers must remain closed, a total of hundreds of millions euros ceased to be generated in Europe per week.

However, once this anomalous situation is over, and back to normal, the hairdressing and esthetic services will have great demand. This high demand will help to revive the business economy.

TAKE ADVANTAGE OF THE SITUATION

Once we get back to work, it is time to work hard and try to make the most of the situation. This period of inactivity should serve to professionalize the sector and return to business with more training and knowledge for its profitability.

We believe this is an important time to continue to keep in touch with customers. Keeping in touch is important so that customers know that you are on their side, that you think about them, their health and that of their loved ones. In addition, it is important to maintain a communication with them so that they can explain the news or so that they can know when the service and conditions will be reactivated.

TOOLS TO KEEP IN TOUCH WITH CUSTOMERS

As we have commented before, it is vital that we continue to communicate with our customers. Wish them the best right now, give them encouragement and strength. But also communicate and keep them informed of what the business is concerned. What’s new in products, services and, when possible, the return date so you can see your faces again.

It’s time for technology to enter beauty salons and hairdressers and use it as an ally for our business. We must use social networks par excellence, such as Facebook and Instagram and give our customers the ability to see each other in another way and from another point of view.

Social networks have the feature that allow us to be in direct contact with our customers 24 hours a day. We can provide them with valuable information that they can take advantage of and that may be of their interest: share tips, tricks or make live videos for hairstyle demonstrations or jobs you do. In addition, social media will also allow you to reach new customers and grow your business.

What are you waiting for to enter the digital world and offer the best content to your customers?