A few months ago we talked about ways to attract clients to a hair salon. Since ideas are unlimited, here we go with a second round focused on ways to obtain customers over the Internet and social networks.
It takes nothing more than a mobile phone to be able to attract customers to your hair salon. Who doesn’t love watching videos of a radical hairstyle change? All you need is a mobile phone to record your customers. And an even easier and equally effective idea is to post a collage from “before and after”. Make sure you use Instagram geolocation to reach people in your area. It is also important to carefully choose the best hashtags. For example, you can put the name of your city, the type of hair or hairstyle featured in the picture and tags related to weddings or events for which you are offering your services.
You can take advantage of the Instagram account to show the decoration of your hair salon. Here we leave a few tips just in case you are looking to redecorate your space. You can also take a look at our hair salon and beauty salon furniture range.
Ask for the email when registering the customer
This is a very simple but effective marketing tactic. Every time you service a new customer, ask for his contact information so you can add his email to your database. Use the emails to send out promotions or special offers. Do not abuse by sending an email every week. Make a measured use of the email, only when you have something important to communicate.
Investing on Facebook ads
Sounds obvious and you might think it’s a waste of money. But Facebook is a very powerful tool to get new customers and get the ones you already have to come back. Before posting an ad on Facebook you must choose which audience to reach. There is the option to dump the list of emails from your clientele to see the ads. It is also highly recommended to geographically limit the recipients of the campaign. You’ll lose money if it appears to someone who lives 50 km away from your salon.
Allow online bookings
Very important trick to get new customers in your salon! It seems that we have less and less time and also we feel bothered to have to call to ask for an appointment. Implement an online booking service through your website. Or if you don’t want technical complications, an even better option is to appear in applications to ask for an appointment in beauty services like Treatwell.
In addition to facilitating your customers how to ask for an appointment you will be reaching new people interested in hairdressing services in your area. Take good care of customers who come through these apps because their ratings will be reflected and if they are excellent they can attract new customers.
Reward customers who recommend your environment
to end this second edition of tips on how to attract customers in a hair salon or beauty salon we are exploring the online world. Do not forget that the most powerful recommendations are those made by friends or family. That’s why you can reward loyal customers who are satisfied with a discount voucher or a free service if they bring in a new customer from their environment.